Privacy Policy

Effective Date: 06 April 2025

This Privacy Policy explains how AltStep Academy, a trading name of AltStep Ltd, collects, uses, shares, and protects personal data. We are committed to ensuring that your privacy is protected and that we comply with all applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions, please contact us here.

1. Who We Are

AltStep Ltd is a UK-registered company offering Alteryx training services under the brand name AltStep Academy. Our services include online and in-person training, tailored consulting, and related learning resources.

Registered Office: [Insert Address]
Company Number: [Insert Company Number]
Data Controller: AltStep Ltd

2. What Data We Collect

We may collect and process the following types of personal data:

Information you provide directly:

  • Name
  • Job title and employer
  • Email address
  • Phone number
  • Billing address
  • Payment details (processed via third-party secure providers)
  • Preferences or feedback submitted through forms or surveys

Automatically collected data:

  • IP address
  • Browser type and version
  • Pages visited on our website
  • Referring websites
  • Location data (country/city level, not precise)
  • Time and date of visit

Special categories of personal data:

We do not knowingly collect special category data (e.g. health, political beliefs, religious views) unless required for accessibility purposes and with your explicit consent.

3. How We Use Your Data

We process your data to:

  • Deliver training services and fulfil your bookings
  • Respond to enquiries or support requests
  • Send invoices and process payments
  • Provide updates or relevant marketing (if you opt in)
  • Improve our services and website
  • Comply with legal obligations

4. Legal Bases for Processing

Under the UK GDPR, we rely on the following legal bases to process your personal data:

  • Contractual necessity – to deliver a service you’ve requested
  • Legitimate interests – to improve our offerings, communicate with clients, and operate our business efficiently
  • Consent – where you have opted into marketing or communications
  • Legal obligation – for compliance with tax, accounting, or regulatory requirements

5. Sharing Your Data

We may share your data with:

  • Payment processors (e.g. Stripe, PayPal)
  • Email or CRM platforms (e.g. Mailchimp, HubSpot)
  • Subcontractors or trainers working on our behalf
  • Professional advisors (e.g. accountants, legal counsel)
  • IT service providers or cloud hosting platforms

We do not sell or rent your personal data.

6. International Transfers

Some of our service providers may process data outside the UK or European Economic Area (EEA), including in the United States. In such cases, we ensure appropriate safeguards are in place (e.g. standard contractual clauses) to protect your data to UK standards.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes it was collected for, including:

  • Up to 7 years for financial records (e.g. invoices, contracts)
  • 1–3 years for marketing preferences or analytics
  • Immediately deleted or anonymised when no longer needed

You can request deletion of your data at any time (subject to legal requirements).

8. Cookies and Tracking Technologies

We use cookies to:

  • Enable essential website functionality
  • Analyse how visitors use our website
  • Improve user experience

You can control cookie preferences via your browser settings or by using the cookie banner on our website.

See our Cookie Policy for more detail.

9. Your Rights

You have the right to:

  • Access a copy of your personal data
  • Request correction of incorrect or incomplete data
  • Request deletion (the “right to be forgotten”)
  • Restrict or object to processing in certain circumstances
  • Data portability (where applicable)
  • Withdraw consent at any time (for marketing or optional data)

To exercise your rights, please contact us here. We may ask for verification to protect your data.

10. Marketing Preferences

You can opt in to receive emails about training, offers, and updates.
You can opt out at any time using the “unsubscribe” link in any email or by contacting us directly.

11. Security

We implement appropriate technical and organisational measures to safeguard personal data, including:

  • SSL encryption
  • Access controls
  • Regular backups
  • Secure data storage and limited access protocols

12. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of those sites. Please review their policies independently.

13. Children’s Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children.

14. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website, and material changes will be communicated directly where appropriate.

15. Contact Us

If you have questions, requests, or concerns about how we handle your data, please contact us here.

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.

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